Marketing Automation / Interaction Studio Architect

Job Description

Role Responsibilities to the Client

  • Engage customer stakeholders to understand desired business outcomes
  • Lead onsite client workshops and facilitate discovery activities
  • Conduct marketing business process review meetings and lead the evaluation of functional and technical requirements
  • Translate business requirements / user stories into an optimal solution design that is both scalable and maintainable by the client
  • Develop a trusted adviser relationship with the client
  • Provide technical consultation and training for clients on the Salesforce Market Cloud features and functionality for optimal benefit
  • Guide clients to shape marketing automation system design and strategy

Role Responsibilities to the Internal Project Team

  • Owns the overall solution design
    • Provide SME guidance to team members as needed
  • Consults with the Marketing Cloud Technical Architect on technical design aspects
  • Delegates account configuration activities to MC TA.
  • Collaborates with Project Team manager in managing scope, timelines, and deliverables
  • Adheres to process methodology tasks and milestones

Role Responsibilities to the Silverline Management

  • Demonstrate Silverline s core values
  • Adheres to process methodology tasks and milestones
  • Provide constructive feedback on delivery processes and practices where applicable for continued process improvement

Technical Skills & Attributes

  • Expert with Marketing Cloud s Email Studio, Automation Studio, Mobile Studio, Journey Builder, MC Connect, Audience Builder, and SQL Query builder
  • Expert with facilitating discovery and design workshops, as well as requirements gathering
  • Proficient with business modelling and process documentation
  • Proficient with database design
  • Understanding of AMPScript, HTML, XML, and JavaScript
  • Understanding of Marketing Cloud SOAP and REST APIs
  • Understanding of client-side web development design languages, scripting tools, and protocols such as HTTP, CSS, XSLT, AJAX, JQuery, Java
  • Experience with scoping and identifying new project work
  • Deep knowledge of Salesforce ecosystem
  • Familiarity with Content Management, POS/Commerce, or Web Analytics
  • Familiarity with security standards such as TLS, SSL, data encryption preferred
  • Preference for experience leading Interaction Studio and/or CDP implementations.

Personalization (Interaction Studio) desired skills:

  • Help customers realize and execute on a 1:1 personalization vision that unifies a customer s experience across touch points (web, mobile app, email, sales service, POS, etc.).
  • Deep understanding of web app technologies with experience both implementing and advising customers on best practices.
  • Deep Understanding of ETL data processing
  • Understanding of web application architecture including single page applications and server-side HTML web applications.
  • Understanding of web technologies including HTML5, CSS, APIs, and Javascript
  • General understanding of mobile app technologies with experience both implementing and advising customers on best practices
  • Interaction Studio Accreditation desired.

CDP desired skills:

  • Specializes in gathering and analyzing information related to data integration, subscriber management, and identify resolution
  • Relevant Salesforce CDP platform experience or equivalent Customer Data Platform/Management experience preferred
  • Experience with data management, data transformation, ETL, preferably using cloud-based tools/infrastructure
  • Relevant Salesforce experience in Sales & Service Cloud as well as Marketing Cloud, related certifications is a plus (Marketing Cloud Consultant, Administrator, Advanced Administrator, Service Cloud Consultant, Sales Cloud Consultant, etc.)
  • Knowledge of Data Governance and Data Privacy concepts and regulations a plus
  • CDP Accreditation desired.

Soft Skills

  • Owns the room in client-facing activities
  • Highly consultative
  • Facilitates collaboration
  • Accountable to the project team in deadlines and deliverables
  • Adheres to Adaptive Methodology and associated processes
  • Defaults to over-communicating
  • Has a bias for action
  • Values teamwork
  • Maintains a positive attitude
  • Strong under pressure
  • Is personable
  • Strives to improve
  • Stays abreast of Salesforce technology landscape

Key Skills

Business process; Automation; Content management; Managed services; Data management; Web development; Healthcare; Life sciences; Financial services; Salesforce

About Company

Silverline creates rewarding experiences for our team, our clients, and the world we live in. As a Salesforce Platinum Partner, we leverage best practices acquired through more than a thousand implementations, with real-world experts in the Financial Services and Healthcare industries. From strategic planning to implementation and managed services, we guide clients through every phase of the journey to enable continuous value with the Salesforce platform. We also offer CalendarAnything, a popular scheduling application on the AppExchange, as well as industry-proven accelerators

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